Digital What? Before we dive straight into what Business Refinery offers in terms of digital transformation, we want to clarify what exactly digital transformation is. As a digital transformation agency, far too often we find people are confused as to what it is actually about. Or, they confuse it with digitisation or digitalisation. Digital Transformation …
What is Google Analytics 4? Google Analytics 4 (GA4) is the new, soon-to-be default version of Google’s famous data collection and web traffic analysis software. Google Analytics 4 is the 4th version of Google Analytics replacing the previous Google Analytics 3, also known as Universal Analytics. So, Google Analytics 4 vs Universal Analytics, what are …
Customers are searching for a better user experience more than ever when interacting with businesses online. This has driven many organisations to transform their business digitally and create a competitive landscape in today’s world. This article will shed some light on who Refinery is – a leading digital agency focused on modern transformation for organisations …
Businesses locally in New Zealand and globally have rapidly moved to the digital environment during COVID-19. What we’re experiencing is no doubt a catalyst for change. Although there is uncertainty about what the future holds, one thing we’re sure on is – it will be digital. As many organisations have accelerated to transform their business …
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Saves Time It is reported that an estimated 40% reduction in time taken to complete a digital form, compared to a physical form. This time saving comes from intuitive design and limitation of errors. For example: Use Drop Down selections reducing the need for free text Hide irrelevant questions using conditional logic Automate SUM & …
Think IT Think IT is a mid-sized IT company based in Auckland, servicing nationwide clients for IT support and Infrastructure. This particular project arose when Think IT implemented a marketing tool HubSpot, which has the ability to import a list of contacts via csv file from their service ticketing tool. However it was obvious that …
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