Google Analytics Services

What is Google Analytics?

Google Analytics is an impressive application offered by Google that tracks and reports website traffic and visitor data. When used effectively it’s a powerful tool that provides key insights into the strengths and weaknesses of your website, the effectiveness of your online advertising, as well as who is visiting your site.

Supporting Google Analytics is Google Tag Manager, a tool that helps you enter and update tags on your site to provide data for your analytics.

Honing in on Google Data Studio (basically Google Analytics reporting on steroids) which provides advanced and customisable reporting options. Given this suite of tools, it’s not surprising Google Analytics is the most popular web analytics application.

The latest version on Google Analytics is called Google Analytics 4. If you want to know the difference between Google Analytics 4 vs Universal Analytics, read our blog today!

Free assessment and honest advice. 

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Why do you need Google Analytics and reporting for your business?

An online business is only as good as its website. Without analytics, your company is flying blind. With these measures in place, you can identify both problems and opportunities.

You can find out:

Common website data worth measuring for your business are:

Ultimately once you know who is using your website and how, you can make informed decisions about your website, digital marketing and business overall. 

Audience engagement

The time a user spends on a page / number of pages visited.

Traffic Sources

This identifies the success of an online marketing campaign or social media post

Page Bounce Rates

If visitors are only briefly clicking onto your site, or a particular page, it’s time to look at improving your page layout and content.

Site Search Behaviour

This lets you know what people are entering in your site’s search bar and ultimately whether your site can be easily navigated.

Strategy Effectiveness

How effective a strategy is based on the goals you’ve entered into Google Analytics. For example, click rate on a blog or page.  

Visitor Profile

Location, gender, age.

What can we do for you?

While Google Analytics is an impressive and indispensable tool, it is only helpful when used correctly so you can receive insights, to make key business decisions.

We get the tool can be a daunting, frustrating and a time-consuming process if you are new to it. That’s where we come in.

We can work with you to:

Analytics and Reporting Services

How do I engage Business Refinery’s Analytics and Reporting Services?

Step 1

Talk through your business needs with Business Refinery

Step 2

Scope of service to be agreed on

Step 3

Required strategic outcomes and insights to be identified and confirmed

Step 4

Business Refinery to set up Google Analytics account, report dashboards and website tags

Step 5

Review session to ensure reporting is working as expected

Step 6

Invoice for setup costs

Step 7

Ongoing google account and tag maintenance, reporting with insights and strategic advice

Step 8

Monthly invoicing

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