Google Analytics Services
What is Google Analytics?
Google Analytics is an impressive application offered by Google that tracks and reports website traffic and visitor data. When used effectively it’s a powerful tool that provides key insights into the strengths and weaknesses of your website, the effectiveness of your online advertising, as well as who is visiting your site.
Supporting Google Analytics is Google Tag Manager, a tool that helps you enter and update tags on your site to provide data for your analytics.
Honing in on Google Data Studio (basically Google Analytics reporting on steroids) which provides advanced and customisable reporting options. Given this suite of tools, it’s not surprising Google Analytics is the most popular web analytics application.
The latest version on Google Analytics is called Google Analytics 4. If you want to know the difference between Google Analytics 4 vs Universal Analytics, read our blog today!
Free assessment and honest advice.
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Why do you need Google Analytics and reporting for your business?
An online business is only as good as its website. Without analytics, your company is flying blind. With these measures in place, you can identify both problems and opportunities.
You can find out:
- How people are finding your website
- Which pages are converting visits to sales
- Which are losing you customers
- How much time are people spending on your site
- How well is that online advertising campaign going
- Who is your audience
- What is the behaviour of your visitors
Common website data worth measuring for your business are:
Ultimately once you know who is using your website and how, you can make informed decisions about your website, digital marketing and business overall.
Audience engagement
The time a user spends on a page / number of pages visited.
Traffic Sources
This identifies the success of an online marketing campaign or social media post
Page Bounce Rates
If visitors are only briefly clicking onto your site, or a particular page, it’s time to look at improving your page layout and content.
Site Search Behaviour
This lets you know what people are entering in your site’s search bar and ultimately whether your site can be easily navigated.
Strategy Effectiveness
How effective a strategy is based on the goals you’ve entered into Google Analytics. For example, click rate on a blog or page.
Visitor Profile
Location, gender, age.
What can we do for you?
While Google Analytics is an impressive and indispensable tool, it is only helpful when used correctly so you can receive insights, to make key business decisions.
We get the tool can be a daunting, frustrating and a time-consuming process if you are new to it. That’s where we come in.
We can work with you to:
- Identify what data would be useful to your business.
- Set up your website tags to ensure you are capturing the data you need.
- Set up your Google Analytics account.
- Set up appropriate reporting, whether it’s a basic dashboard or a customised solution.
- Manage Google Tags and Reporting on a monthly basis, including providing insights and strategic advice.
Analytics and Reporting Services
How do I engage Business Refinery’s Analytics and Reporting Services?
Step 1
Talk through your business needs with Business Refinery
Step 2
Scope of service to be agreed on
Step 3
Required strategic outcomes and insights to be identified and confirmed
Step 4
Business Refinery to set up Google Analytics account, report dashboards and website tags
Step 5
Review session to ensure reporting is working as expected
Step 6
Invoice for setup costs
Step 7
Ongoing google account and tag maintenance, reporting with insights and strategic advice
Step 8
Monthly invoicing
Let's discover your digital journey!
You can Either...
Setup a meeting time
Let’s have a quick call to talk through where you are in your journey and how we can help you progress.
AZRIEL D’SOUZA
Chief Marketing Officer
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