About The Company
Luxie is an online business run by 2 amazing women whose motto is to ‘bring the universe indoors’. They are a lighting and electronics boutique selling unique and trendy products in New Zealand. They are passionate about providing the best quality products along with personalised service to Kiwis. They are an ambitious company with a vision of global domination.
When Luxie came to us, they were a fairly new business. They had a very small organic presence and their domain authority score was practically non-existent. Because of this, their customers struggled to find them online.
Their goal was to rank their top selling products (currently using ads) on the 1st page of Google Search and to improve their brand presence so people can easily find them when they typed their brand name. They were already ranking for a few keywords as they had a website and some basic content but nowhere near the top of Google search.
What Was Done For Luxie
To understand the issues with online ranking, we first started with an SEO Audit and identified areas of improvement.
In the audit, we understood that the backend SEO was not set up well to support the content on the website. There were important tags missing that Google uses to identify what a page is about. Our first step was to conduct comprehensive keyword research to strategically target keywords that would bring in ROI in the future. We targeted high-volume keywords to the website so there was enough traffic to convert. Once that was completed, we re-wrote the other SEO elements and streamlined their website structure, and finally implemented the new SEO on their Shopify website.
We provided them with a before and after report, 1-month post SEO implementation and they could immediately see a positive difference in their SEO rankings. We then went on to work on a content strategy that would help improve the user experience on the website.
We also offered insights gained from our keyword research and recommended popular products to add to their product range that would help make more sales. Furthermore, we suggested ways they could improve their website structure for better Google indexing and suggested purchasing a better theme to match their brand on Shopify.
Our Provided Services:
We were able to help Luxie achieve its goal. They are now ranking on the 1st page of Google for approximately five keywords, with nine on the second page within 3 months since they engaged us.