What is Copywriting?

Copywriting is one of the most crucial elements of marketing and advertising. It is written content with the aim to increase brand awareness and to motivate audiences to take a particular action and ultimately, drive sales.
A word-form of salesmanship, but it goes beyond that. Copywriting is storytelling – crafting words to engage the hearts and minds of your customers. Providing reading that’s educational, entertaining, valuable or inspiring for your target audiences – leaving them wanting more.
It’s putting the right words, in the right place, for the right people.

Copywriting Lady On Laptop

Why do you need Copywriting for your business?

Your website is the front door to your business online. It’s where you present the very best of your brand and what you bring to the world.
Copywriters are natural storytellers and astute communicators. Their primary purpose is to help boost brand awareness, share your story and products or services to your customers in a way that will create impact, grow your business and generate sales.
To make your website stand out, you need stand out copy.

Hiring copywriting expertise can provide you with the following:

Copywriting Graphic Typewriter

When do you need to get Copywriting Services?

Part of being an exceptional leader is knowing when it’s time to call in the experts. Copywriters are best placed to craft words that grab your audience within the first three seconds of landing on your website.
Best of all, Copywriters specialise in writing copy to engage the hearts and minds of your audience, and convert someone’s click-through from your online advertising into sales. Yes, high quality content writing puts money in your pocket.
There’s no ‘one size fits all’ for businesses, as our approach depends on where your business is at, your pain points and what your business goals are.

Copywriting Services and Content Package Options below:

Copywriting Basic

$0 / month
  • Written copy for a small website (Approx. 5-8 pages)
  • 1 x 500-700-word blog per month
  • 4 x social media post per month (1 per week)
  • 2 x email newsletter per month
  • 25 hours

Copywriting Advanced

$0 / month
  • Written copy for a medium sized website (Approx. 8 – 12 pages)
  • 2 x 500-700-word blog per month
  • 4 x social media post per month (1 per week)
  • 4 x email newsletter per month
  • Initial set up for monthly social media content
  • 35 hours

Microsoft 365 Business (Premium)

$0 / month
  • Written copy for a large website (Approx. 13 - 20 pages)
  • 4 x 500-700-word blog per month
  • 8 x social media post per month (2 per week)
  • 4 x email newsletter per month
  • Initial set up for your monthly social media content
  • 5 x additional hours on other content projects as you wish
  • 65 hours

How the process of hiring a Copywriter works?

Now that you have established you require a Copywriter to assist you – what next? Below is a step-by-step guide on how the process of hiring a professional Copywriter with us works. This will vary slightly, depending on the unique needs of each business.

Step 1:  Initial query. Get in touch with Business Refinery to chat through your needs
Step 2:  Brand identity questions and further clarification of requirements
Step 3:  Business Refinery sends you a proposal on recommendations
Step 4:  Client confirms job and brief
Step 5:  First draft
Step 6:  Feedback
Step 7:  Second draft
Step 8:  Final completion
Step 9:   Client signs-off
Step 10: Invoicing

What are the next steps?

Whether it’s sharpening your website copy, coming up with snappy social media posts or you’re unsure and would like to chat about your copywriting options – get in touch with us.
let’s talk and see how we can help you craft up copy that will get you results.
Please complete the enquiry form below or drop us a line on +64 275 844 655

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