What is Google Analytics?
Google Analytics is an impressive application offered by Google that tracks and reports website traffic and visitor data. When used effectively it’s a powerful tool that provides key insights into the strengths and weaknesses of your website, the effectiveness of your online advertising, as well as who is visiting your site.
Supporting Google Analytics is Google Tag Manager, a tool that helps you enter and update tags on your site to provide data for your analytics.
Honing in on Google Data Studio (basically Google Analytics reporting on steroids) which provides advanced and customisable reporting options. Given this suite of tools, it’s not surprising Google Analytics is the most popular web analytics application.
Why do you need Google Analytics and reporting for your business?
An online business is only as good as its website. Without analytics, your company is flying blind. With these measures in place, you can identify both problems and opportunities.
You can find out:
- How people are finding your website
- Which pages are converting visits to sales
- Which are losing you customers
- How much time are people spending on your site
- How well is that online advertising campaign going
- Who is your audience
- What is the behaviour of your visitors
Common website data worth measuring for your business are:
- Audience engagement – time spent on a page, number of pages visited.
- Traffic sources – this identifies the success of an online marketing campaign or social media post.
- Page bounce rates – if visitors are only briefly clicking onto your site, or a particular page, it’s time to look at improving your page layout and content.
- Site search behaviour – this lets you know what people are entering in your site’s search bar and ultimately whether your site can be easily navigated.
- How effective a strategy, is based on the goals you’ve entered into Google Analytics. For example, click rate on a blog or page.
- Visitor profile – location, gender, age.
Ultimately once you know who is using your website and how, you can make informed decisions about your website, digital marketing and business overall.
What we can do for you?
While Google Analytics is an impressive and indispensable tool, it is only helpful when used correctly so you can receive insights, to make key business decisions.
We get the tool can be a daunting, frustrating and a time-consuming process if you are new to it. That’s where we come in.
We can work with you to:
- Identify what data would be useful to your business.
- Set up your website tags to ensure you are capturing the data you need.
- Set up your Google Analytics account.
- Set up appropriate reporting, whether it’s a basic dashboard or a customised solution.
- Manage Google Tags and Reporting on a monthly basis, including providing insights and strategic advice.
Pricing Structure
Basic Analytics
- Initial set up
- Google Analytics tracking
Advanced Analytics
- Initial set up
- Google Analytics tracking
- Tag Manager
Premium Analytics
- Initial set up
- Google Analytics tracking
- Google Tag Manager
- Google Data studio reporting
How do I engage Business Refinery’s Analytics and Reporting Services?
While Google Analytics is an impressive and indispensable tool, it is only helpful when used correctly so you can receive insights, to make key business decisions.
We get the tool can be a daunting, frustrating and a time-consuming process if you are new to it. That’s where we come in.
We can work with you to:
- Step 1: Talk through your business needs with Business Refinery
- Step 2: Scope of service to be agreed on
- Step 3: Required strategic outcomes and insights to be identified and confirmed
- Step 4: Business Refinery to set up Google Analytics account, report dashboards and website tags
- Step 5: Review session to ensure reporting is working as expected
- Step 6: Invoice for setup costs
- Step 7: Ongoing google account and tag maintenance, reporting with insights and strategic advice
- Step 8: Monthly invoicing
What are the next steps?
No matter what type of business you are, we can help you quickly and easily get the information you need to make the right decisions and ultimately invest your time and money where it counts.
Get in touch with us, we’re keen to talk to you about how we can help your business reach its potential.
Email us, complete the enquiry form below or drop us a line on +64 275 844 655