Why advertise online?
It’s a good bet that as a consumer you often go straight to the internet for answers, products and services. Thanks to smart phones, finding a solution is as easy as reaching into your pocket. You can be marketed to almost anywhere, anytime – waiting for the bus, during a sneaky internet surf session at work, or in bed at 2am when you can’t sleep.
Online advertising drives customers to your website with a click of the button. Your business can be positioned as the answer to a user’s googled question or displayed amongst information personal and important to that user. This makes for extremely effective targeted advertising that will tap into profitable audiences both known and new, generate warm leads, realise sales and visibly boost traffic to your website. Ultimately online advertising is a powerful tool to help your company thrive.
What are Google ads?
Google Ads (previously known as Google Adwords) allow you to advertise your business on Google, the most used search engine in the world.
When a user googles a question or phrase, ads relating to the keywords are included in the search engine results. The order of ads displayed is determined by how much a company has bid on a keyword and their keyword quality.
In addition, Google Ads has a network of websites and apps that display Google ads, and is the vehicle for placing video ads on YouTube and partner sites.
What are Facebook ads?
Facebook ads are offered as part of Facebook for Business, ads run on Facebook and Instagram news feeds and Messenger chat feeds. Your ads are streamed to profiles that match your target demographic, making your advertising campaigns laser focused.
Facebook for Business also has a channel called Audience Network which extends Facebook ad placement to thousands of apps.
Do Google ads and Facebook ads work?
Short answer – absolutely!
These apps utilise an ocean of data to identify who would be most interested in what you’re marketing, resulting in an amazing platform to connect directly with your audience.
Measure the success of your online advertising campaign in real time with A/B testing. This method allows you to adjust your messaging and optimise your budget based on tangible results.
The benefits Google and Facebook ads provide are:
When do you need to get Google and Facebook Ads?
No matter the size or type of business, or the amount of budget, Google ads and Facebook ads are usually a no-brainer if you are serious about tapping into the power of digital marketing. If you have an advertising budget, then you should be looking at these platforms.
How can we help you advertise online?
Online advertising is a fantastic way to directly access customers most likely to respond to your message. The challenge is to use these channels in an impactful and cost-effective manner and navigate the ad placement process. That’s where we come in.
Help you define your target audience
Create your advertising strategy and implementation plan
Place ads, executing your implementation plan
Provide monthly analytics, with insight and suggested tweaks to your strategy
Run A/B tests to identify the most effective ad messaging and positioning.
Review, refine and optimize for future advertising
If you’re wanting to talk through whether Google and Facebook ads are right for your business, looking to continue or adjust your current online advertising strategy or keen to jump in and get started we’d love to talk to you.
Complete the enquiry form below, send us an email or drop us a line on +64 275 844 655.