SEO

What is search engine optimisation (SEO)?

SEO is short for search engine optimisation. It’s the process of optimising and improving your online content to rank high on search engines and increase website visibility for relevant searches. The better visibility your pages have in search results, the more likely you’re able to attract prospective and existing customers to your business.

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your site through organic search engine results

Seo Google Home
Seo Google Search

What’s organic search vs. paid search?

Organic search focuses on unpaid rankings in search results and paid search focuses on rankings that are being paid per click. With organic search, businesses use SEO to optimise their website’s visibility or rankings in search results.

Why do you need SEO services for your business?

In our current competitive digital landscape, to stay in front of mind of your customers, SEO is vital to include in your marketing mix. No matter the size or type of business, whether you have an ecommerce or brand website, getting customers to know about your business is important to your success.
Attract your ideal clients and customers by being present online and implement SEO in a way that will work best for you. That’s why we’re here to guide you through the process and ensure you best maximise the benefits of SEO.

Hiring SEO expertise can provide you with:

On-site SEO optimisation: Review how your website is structured, the wording on your website, page titles, page descriptions, mobile optimisation and keyword research.


Off-site SEO optimisation: Review how other websites link to your brand site (backlinks). This can include social media sites or credible industry sites.

When do you need to get SEO Services?

Time and resources are of essence when you are a business owner and entrepreneur. When you engage with SEO experts, they will take care of your day-to-day tasks of monitoring your online presence so you can redirect your focus on the bigger picture.
SEO specialists will run a comb through your website pages of analytical data, traffic patterns, rankings and see where there are opportunities for you to gain presence online and optimise accordingly. If you don’t have time for this, then the time to invest in a SEO partner, is now.

Organically grow your business online

SEO Services and Content Package Options below:

There are many aspects that influence search engines to rank your website both on-site and off-site. Whether you’re starting out or advanced in the SEO journey, optimising your website and online presence is a continuous process.
Google is always crawling the web and re-ranking pages which are dependent on various factors – let us take this mind-bending task off you and get you results.

Pricing Structure

SEO Basic

$0 / month
  • Keyword research
  • Focused on local rankings
  • Analytics setup and configuration
  • Title tag and meta tag creation
  • Internal link building
  • Content optimisation and editing
  • Basic onsite optimisation
  • Offsite link building
  • Monthly custom report

SEO Advanced

$0 / month
  • Competitive keywords - nationwide
  • Keyword research
  • Analytics setup and configuration
  • Title tag and meta tag creation
  • Technical SEO (robots, txt, sitemap)
  • Internal link building
  • Content creation, optimising and editing
  • Offsite link building
  • eCommerce – specialisation in Shopify and Lead generation focused
  • Monthly custom report
  • Conversion optimisation
  • A/B Testing
  • Monthly strategy sessions

SEO Premium

$0 / month
  • Competitive keywords - nationwide
  • Keyword research
  • Analytics setup and configuration
  • Title tag and meta tag creation
  • Technical SEO (robots, txt, sitemap)
  • Internal link building
  • Content creation, optimising and editing
  • Offsite link building
  • eCommerce – specialisation in Shopify and Lead generation focused
  • Monthly custom report
  • Advanced conversion optimisation
  • A/B Testing
  • Sales funnel tracking
  • Monthly strategy sessions

How the process of hiring an SEO expert works?

Below is a step-by-step guide on how the process of hiring a professional SEO specialist with us works.  This may vary, depending on the unique needs of each business.

Step 1: Initial query. Get in touch with Business Refinery to chat through your needs
Step 2: Discovery session on your business to determine your needs
Step 3: No-cost SEO website audit
Step 3: Business Refinery sends you a proposal on recommended package option tailored for you
Step 4: Client confirms proposal
Step 5: Address your top SEO priorities
Step 6: Monthly strategy sessions
Step 7: See results incrementally!

What are the next steps?

Whether you are wanting to boost your ranking on Google, generate more leads online or grow your online presence but unsure how, get in touch with us to chat about your SEO options – get in touch with us.
Let’s talk and see how we can help you build credibility and a strong presence online that will get you results.
Please complete the enquiry form below or drop us a line on +64 275 844 655

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